Diamonds are a truly special way to honour yourself, a loved one or mark a moment in your life. The precious gemstone will be one of the most memorable fine jewellery investments you make. No two diamonds are the same so read our diamond guide to find out all you need to know when buying, caring and wearing them.

Finding the right diamond

It's often thought it's actually the gemstones that find you, so tune in to the process and take note of which diamonds you find yourself drawn to. To guide your way, keep in mind the shape and the "4 C's" (colour, clarity, carat, cut), an international grading system that is used to evaluate the quality.

Shape

Marquise
Pear
Round
Heart
Emerald
opal
cushion
princess
Radiant

Colour

Diamonds are graded according to their colour based on a letter system starting with D (colourless) to Z (saturated). Whilst colourless diamonds are the most popular, intensely coloured diamonds such as yellow, red, green, blue or black are termed "fancy" colour diamonds.

D - F | Colourless
G - J | Nearly Colourless
K - M | Slightly Tinted
N - R | Very Light
S - Z | Light

Clarity

The amount, size and placement of imperfections or blemishes as known as "inclusions" and are measured when speaking about a diamonds clarity. Clarity is referred to on a scale starting with IF (internally flawless) through to I3 which is the most included. It is important to remember inclusions occur in both natural and lab diamonds.

IF | Internally Flawless
VVS | Very Very Slightly Included
VS | Very Slightly Included
SI | Slightly Included
11 12 13 | Included

Cut

The cut of a diamond is what will give the gemstone its sparkle. When referring to the cut of the diamond, we're not referring to the shape, but instead speaking to the precision, symmetry, polish and arrangement of facets cut into the stone. The cut is the true mark of quality craftsmanship and delivers the brilliance and sparkle to a diamond. Every style of cut achieves a different aesthetic and reflective effect, so it is entirely a matter of taste so explore different cuts to find your favourite.

Carat

The cut of a diamond is what will give the gemstone its sparkle. When referring to the cut of the diamond, we're not referring to the shape, but instead speaking to the precision, symmetry, polish and arrangement of facets cut into the stone. The cut is the true mark of quality craftsmanship and delivers the brilliance and sparkle to a diamond. Every style of cut achieves a different aesthetic and reflective effect, so it is entirely a matter of taste so explore different cuts to find your favourite.

0,10 | Internally Flawless
0,25 | Very Very Slightly Included
0,5 | Very Slightly Included
1,0 | Slightly Included
1,50 | included
2,00 | included
3,00 | included

What is a lab diamond?

Unlike natural diamonds, laboratory-grown diamonds are grown in laboratories over a very short period of time—likely just two or three weeks (or less). Lab diamonds are indeed real diamonds and are identical to naturally occurring diamonds, the only difference is the rarity, which is why lab diamonds are often considered to be a more cost effective option.

To the naked eye, there are no differences between lab grown diamonds and natural diamonds. Diamonds grown in a lab have the same physical and chemical properties and exhibit the same optical properties as those found in the earth. However, nearly all diamonds have inclusions. Lab diamonds are considered an ethical option as they are devoid of mining practices that are associated with detrimental environmental impacts such as soil erosion, deforestation, and ecosystem destruction. Given the method used to create lab diamonds and the traceability, you can be certain they are also not included in the blood diamond trade.

Conflict Free Natural Diamonds

For those drawn to the allure and luxury of natural diamonds, we are proud to offer certified conflict-free diamonds.We only source Black and White Diamonds that are accredited with the Kimberley Process (KPCS), a certification set up by the United Nations General Assembly Resolution to ensure transparency in the diamond trade and that all diamonds sourced are conflict-free.